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The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned® series. He lives in New York's Hudson Valley.
| Erscheinungsjahr: | 2018 |
|---|---|
| Genre: | Importe |
| Rubrik: | Ratgeber |
| Thema: | Lebensführung allgemein |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780451496713 |
| ISBN-10: | 045149671X |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Arrington, Tracy
Frederick, Matthew |
| Hersteller: | Crown Publishing Group (NY) |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 185 x 132 x 27 mm |
| Von/Mit: | Tracy Arrington (u. a.) |
| Erscheinungsdatum: | 03.04.2018 |
| Gewicht: | 0,428 kg |
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned® series. He lives in New York's Hudson Valley.
| Erscheinungsjahr: | 2018 |
|---|---|
| Genre: | Importe |
| Rubrik: | Ratgeber |
| Thema: | Lebensführung allgemein |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780451496713 |
| ISBN-10: | 045149671X |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Arrington, Tracy
Frederick, Matthew |
| Hersteller: | Crown Publishing Group (NY) |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 185 x 132 x 27 mm |
| Von/Mit: | Tracy Arrington (u. a.) |
| Erscheinungsdatum: | 03.04.2018 |
| Gewicht: | 0,428 kg |
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