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Beschreibung
This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Über den Autor

Alan Charlesworth has been involved in what is now commonly referred to as 'digital marketing' in either practical, training, research, advisory, consultancy or academic roles since 1996.

Inhaltsverzeichnis

1. The digital marketing landscape 2. Search engine optimization 3. Website development 4. The retail website 5. The B2B website 6. Advertising online 7. Email marketing 8. Marketing on social media 9. Metrics and analytics

Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367611163
ISBN-10: 0367611163
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Charlesworth, Alan
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 7 mm
Von/Mit: Alan Charlesworth
Erscheinungsdatum: 31.05.2023
Gewicht: 0,162 kg
Artikel-ID: 126849261

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