Bev Burgess: Account-Based Marketing

Cover: 9781398619135 | Account-Based Marketing | The Definitive Handbook for B2B Marketers

Rückseite: 9781398619135 | Account-Based Marketing | The Definitive Handbook for B2B Marketers

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Sprache: Englisch

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Beschreibung

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

Über den Autor

Bev Burgess is founder and Chief Executive at Inflexion Group, and is best known as a worldwide authority on Account-Based Marketing. She has held senior marketing roles at British Gas, Epson, Fujitsu and ITSMA, and since she first codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing, Account Based Growth and Executive Engagement Strategies, all published by Kogan Page.

Inhaltsverzeichnis

Chapter - 00: Foreword Chapter - 01: How ABM is Reshaping B2B Marketing Chapter - 02: The Business Perspective Chapter - 03: The Customer's Perspective Chapter - 04: Designing The Right ABM Strategy for Your Business Chapter - 05: Strategic ABM Chapter - 06: Scenario ABM Chapter - 07: Segment ABM Chapter - 08: Programmatic ABM Chapter - 09: Pursuit Marketing Chapter - 10: Building Your Capability Chapter - 11: Looking Ahead

Details

Erscheinungsjahr:	2025
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398619135
ISBN-10:	1398619132
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Burgess, Bev
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 20 mm
Von/Mit:	Bev Burgess
Erscheinungsdatum:	25.03.2025
Gewicht:	0,705 kg