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Praise for Agentforce
"The true complexity of AI agents isn't in their individual capabilities, but in orchestrating their interactions within a real-world ecosystem. In this book, Martin Kihn brilliantly explains this complexity and breaks it down into steps that practitioners can actually implement."
-KATRIN RIBANT, Co-Founder, Datorama; CEO, Ask-Y
"Martin Kihn is a visionary voice in AI-driven customer engagement, and Agentforce is his most compelling work yet. Rich with actionable insights, vivid storytelling, and practical examples from leading companies, this book reveals how AI agents are redefining customer relationships and transforming the workplace. If you want to understand-and harness-the future of intelligent automation, start here."
-BOBBY JANIA, CMO, Salesforce Marketing Cloud
"In Agentforce, Martin Kihn unpacks why AI agents are essential for marketers, sales teams, and enterprises, transforming how brands connect, convert, and serve customers at scale. With real-world insights and a roadmap for implementation, this book is your guide to harnessing AI agents for competitive advantage. Don't just observe the future-activate it."
-GREG STUART, CEO, MMA Global; Co-host, Decoding AI for Marketing podcast
"AI is the catalyst for a complete reimagination of business, leadership, and human potential. With Agentforce, Martin Kihn has created the ultimate strategic guide for executives ready to harness AI's power, transform their organizations, and lead with vision in the era of intelligent automation."
-JOYDEEP DEY, Chief Strategy & Transformation Officer, Publicis Groupe
"The AI-first economy presents a great opportunity for businesses to thrive by embracing a hybrid workforce of humans and AI agents working together. In Agentforce, Martin Kihn provides a definitive business playbook to help your company use digital labor and future-proof operations. By implementing these strategies, you can unlock unprecedented levels of speed, productivity, and trust in your organization."
-VALA AFSHAR, Chief Digital Evangelist, Salesforce
Praise for Agentforce
"The true complexity of AI agents isn't in their individual capabilities, but in orchestrating their interactions within a real-world ecosystem. In this book, Martin Kihn brilliantly explains this complexity and breaks it down into steps that practitioners can actually implement."
-KATRIN RIBANT, Co-Founder, Datorama; CEO, Ask-Y
"Martin Kihn is a visionary voice in AI-driven customer engagement, and Agentforce is his most compelling work yet. Rich with actionable insights, vivid storytelling, and practical examples from leading companies, this book reveals how AI agents are redefining customer relationships and transforming the workplace. If you want to understand-and harness-the future of intelligent automation, start here."
-BOBBY JANIA, CMO, Salesforce Marketing Cloud
"In Agentforce, Martin Kihn unpacks why AI agents are essential for marketers, sales teams, and enterprises, transforming how brands connect, convert, and serve customers at scale. With real-world insights and a roadmap for implementation, this book is your guide to harnessing AI agents for competitive advantage. Don't just observe the future-activate it."
-GREG STUART, CEO, MMA Global; Co-host, Decoding AI for Marketing podcast
"AI is the catalyst for a complete reimagination of business, leadership, and human potential. With Agentforce, Martin Kihn has created the ultimate strategic guide for executives ready to harness AI's power, transform their organizations, and lead with vision in the era of intelligent automation."
-JOYDEEP DEY, Chief Strategy & Transformation Officer, Publicis Groupe
"The AI-first economy presents a great opportunity for businesses to thrive by embracing a hybrid workforce of humans and AI agents working together. In Agentforce, Martin Kihn provides a definitive business playbook to help your company use digital labor and future-proof operations. By implementing these strategies, you can unlock unprecedented levels of speed, productivity, and trust in your organization."
-VALA AFSHAR, Chief Digital Evangelist, Salesforce
MARTIN KIHN is an AI strategist at Salesforce and a former Gartner VP. He is the author of five books including House of Lies, which was adapted into a Showtime series, and Customer 360 (with Andrea Chen Lin). His work has been published in Forbes, GQ, New York, US and the New York Times.
Foreword by Marc Benioff ix
The Five Attributes of an AI Agent xiii
Author's Note xv
Agentforce Kickoff, San Francisco xix
1 Call My Agent! 1
2 What Is Agentforce, Anyway? 5
3 How Does Agentforce Actually Work? 13
4 What Are Some Useful Things You Can Do with Agents? 27
5 Do You Need a Platform to Do Agents (and What's a Platform, Anyway)? 35
6 Are Agents Really Different from Chatbots and Co-pilots? 45
7 What Are the Different Parts of Agentforce? 55
8 What Is the Einstein Trust Layer, and Why Do You Need It? 63
9 Why Do You Need Data Cloud for Agentforce? 69
10 What Is RAG, and Why Should I Care? 81
11 What Is the Atlas Reasoning Engine? 89
12 How Do You Control an Agent and Give It Orders? 99
13 How Do You Test an Agent in a Sandbox? 111
14 What Are Some of the Prebuilt Agentforce Agents? 119
15 How Do You Build a Custom Agent from Scratch? 133
16 What Is the Best Way to Come Up with Ideas for Agents? 143
17 How "Human" Should Your AI Agent Be? 157
18 How Do You Make Sure AI Is Governed? 161
19 How Do You Build a Business Case for Agentforce? 169
20 So What Are We Humans Going to Do Now? 177
21 How Can I Get Started with Agentforce and Learn More? 183
22 So What Was This Book All About, Anyway? 187
Endnotes 193
About the Author 207
Index 209
Erscheinungsjahr: | 2025 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | Einband - fest (Hardcover) |
ISBN-13: | 9781394349227 |
ISBN-10: | 139434922X |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Kihn, Martin |
Hersteller: | Wiley |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 231 x 155 x 25 mm |
Von/Mit: | Martin Kihn |
Erscheinungsdatum: | 17.06.2025 |
Gewicht: | 0,318 kg |
MARTIN KIHN is an AI strategist at Salesforce and a former Gartner VP. He is the author of five books including House of Lies, which was adapted into a Showtime series, and Customer 360 (with Andrea Chen Lin). His work has been published in Forbes, GQ, New York, US and the New York Times.
Foreword by Marc Benioff ix
The Five Attributes of an AI Agent xiii
Author's Note xv
Agentforce Kickoff, San Francisco xix
1 Call My Agent! 1
2 What Is Agentforce, Anyway? 5
3 How Does Agentforce Actually Work? 13
4 What Are Some Useful Things You Can Do with Agents? 27
5 Do You Need a Platform to Do Agents (and What's a Platform, Anyway)? 35
6 Are Agents Really Different from Chatbots and Co-pilots? 45
7 What Are the Different Parts of Agentforce? 55
8 What Is the Einstein Trust Layer, and Why Do You Need It? 63
9 Why Do You Need Data Cloud for Agentforce? 69
10 What Is RAG, and Why Should I Care? 81
11 What Is the Atlas Reasoning Engine? 89
12 How Do You Control an Agent and Give It Orders? 99
13 How Do You Test an Agent in a Sandbox? 111
14 What Are Some of the Prebuilt Agentforce Agents? 119
15 How Do You Build a Custom Agent from Scratch? 133
16 What Is the Best Way to Come Up with Ideas for Agents? 143
17 How "Human" Should Your AI Agent Be? 157
18 How Do You Make Sure AI Is Governed? 161
19 How Do You Build a Business Case for Agentforce? 169
20 So What Are We Humans Going to Do Now? 177
21 How Can I Get Started with Agentforce and Learn More? 183
22 So What Was This Book All About, Anyway? 187
Endnotes 193
About the Author 207
Index 209
Erscheinungsjahr: | 2025 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | Einband - fest (Hardcover) |
ISBN-13: | 9781394349227 |
ISBN-10: | 139434922X |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Kihn, Martin |
Hersteller: | Wiley |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 231 x 155 x 25 mm |
Von/Mit: | Martin Kihn |
Erscheinungsdatum: | 17.06.2025 |
Gewicht: | 0,318 kg |