46,95 €
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
- Chapter - 01: AI In Public Relations - key challenges and opportunities [Ben Verinder and Stephen Waddington];
- Chapter - 02: Understanding the AI technology and tools landscape for public relations [Andrew Bruce Smith];
- Chapter - 03: The impact of AI on the future of public relations practice [Stephen Waddington];
- Chapter - 04: Using AI in content creation [Gay Flashman];
- Chapter - 05: Generative engine optimization (GEO): AI visibility, reputation and the machine layer [Stephen Waddington];
- Chapter - 06: AI in planning and measurement [Richard Bagnall and Paul Hender];
- Chapter - 07: AI and public relations management [Farzana Baduel, Stephen Waddington, Ben Verinder];
- Chapter - 08: Building AI-ready teams [Antony Mayfield];
- Chapter - 09: AI adoption in an agency environment [Jeff Beringer and Jonny Bentwood];
- Chapter - 10: AI adoption within in-house teams [Serena Mitchell];
- Chapter - 11: Developing, implementing and measuring your AI policy [Amy Mollett];
- Chapter - 12: Managing the technical and operational risks of AI use [Ben Verinder];
- Chapter - 13: Managing the behavioural and systemic risks of AI use [Ben Verinder];
- Chapter - 14: How to manage AI vendor relationships [Will Julian-Vicary];
- Chapter - 15: The contribution of public relations to shaping AI’s role [Anne Gregory and Swati Virmani];
- Chapter - 16: The future of public relations in the age of AI [Ben Verinder and Stephen Waddington]
| Erscheinungsjahr: | 2026 |
|---|---|
| Genre: | Importe, Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398625037 |
| ISBN-10: | 1398625035 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Stephen Waddington
Ben Verinder |
| Redaktion: |
Waddington, Stephen
Verinder, Ben |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 16 mm |
| Von/Mit: | Stephen Waddington (u. a.) |
| Erscheinungsdatum: | 26.05.2026 |
| Gewicht: | 0,442 kg |
Ähnliche Produkte
Lieferzeit 1-2 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen