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Cover: 9780813333274 | Beijing Jeep | A Case Study Of Western Business In China | Jim Mann
Rückseite: 9780813333274 | Beijing Jeep | A Case Study Of Western Business In China | Jim Mann
Cover: 9780813333274 | Beijing Jeep | A Case Study Of Western Business In China | Jim Mann
Rückseite: 9780813333274 | Beijing Jeep | A Case Study Of Western Business In China | Jim Mann
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Beijing Jeep
A Case Study Of Western Business In China
Taschenbuch von Jim Mann
Sprache: Englisch

86,00 €

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Beschreibung
In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.
In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.
Inhaltsverzeichnis
* Introduction * Outside Looking In * Making the Deal * Mao Tais and Friendship * Getting Nowhere * Bargaining Around the World * Hoopla * Ceremonial Occasions * Presidents and Megabucks * Living in China: The Lost Boys * Arriving at the Plant * Chinese Consumers and Japan * Launching the Cherokee * The Newcomer * Of Premiers and Rockefellers * An Outpouring of Grievances * Inside the Plant: The Cultural Divide * Showdown in May * Model Company * Outside the Model * Reforming Beijing Jeep * The Return * Corporate Takeover in the Peoples Republic * Departures * A Very Long Haul * Exodus * Conclusion * Epilogue
Details
Erscheinungsjahr: 1997
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780813333274
ISBN-10: 081333327X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mann, Jim
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 19 mm
Von/Mit: Jim Mann
Erscheinungsdatum: 28.03.1997
Gewicht: 0,51 kg
Artikel-ID: 128441919
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