0,00 €*
Cover: 9781398611580 | Brand Management | Principles and Applications for Effective Branding
Rückseite: 9781398611580 | Brand Management | Principles and Applications for Effective Branding
Cover: 9781398611580 | Brand Management | Principles and Applications for Effective Branding
Rückseite: 9781398611580 | Brand Management | Principles and Applications for Effective Branding
Dekorationsartikel gehören nicht zum Leistungsumfang.
Brand Management
Principles and Applications for Effective Branding
Taschenbuch von Jaywant Singh (u. a.)
Sprache: Englisch

57,25 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
Über den Autor
Jaywant Singh is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.

Paurav Shukla is Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.
Inhaltsverzeichnis
Chapter - 01: Brand - the concept and meanings; Chapter - 02: The evolution of branding; Chapter - 03: Research streams in branding; Chapter - 04: Brand features; Chapter - 05: Brand loyalty and brand equity; Chapter - 06: Brand positioning; Chapter - 07: Brand communication; Chapter - 08: Consumer-brand relationships; Chapter - 09: Brand extension; Chapter - 10: Brand alliance or co-branding; Chapter - 11: Brand portfolio management; Chapter - 12: Managing negative events for brands; Chapter - 13: Luxury branding; Chapter - 14: Sensory branding and neuromarketing; Chapter - 15: Branding on social media and digital brand analytics; Chapter - 16: Global and cross-cultural branding;
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398611580
ISBN-10: 1398611581
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Singh, Jaywant
Shukla, Paurav
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 170 x 22 mm
Von/Mit: Jaywant Singh (u. a.)
Erscheinungsdatum: 28.05.2024
Gewicht: 0,88 kg
Artikel-ID: 127664103
Über den Autor
Jaywant Singh is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.

Paurav Shukla is Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.
Inhaltsverzeichnis
Chapter - 01: Brand - the concept and meanings; Chapter - 02: The evolution of branding; Chapter - 03: Research streams in branding; Chapter - 04: Brand features; Chapter - 05: Brand loyalty and brand equity; Chapter - 06: Brand positioning; Chapter - 07: Brand communication; Chapter - 08: Consumer-brand relationships; Chapter - 09: Brand extension; Chapter - 10: Brand alliance or co-branding; Chapter - 11: Brand portfolio management; Chapter - 12: Managing negative events for brands; Chapter - 13: Luxury branding; Chapter - 14: Sensory branding and neuromarketing; Chapter - 15: Branding on social media and digital brand analytics; Chapter - 16: Global and cross-cultural branding;
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398611580
ISBN-10: 1398611581
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Singh, Jaywant
Shukla, Paurav
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 170 x 22 mm
Von/Mit: Jaywant Singh (u. a.)
Erscheinungsdatum: 28.05.2024
Gewicht: 0,88 kg
Artikel-ID: 127664103
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte

Taschenbuch
Cover: 9780814416853 | Slow Down, Sell Faster! | Kevin Davis | Taschenbuch | Englisch | 2011
Slow Down, Sell Faster!
Understand Your Customer's Buying Process and Maximize Your Sales
EAN: 9780814416853
Sprache: Englisch
Von/Mit: Kevin Davis

26,20 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9783828201774 | Kirchenmarketing | Strategisches Marketing für kirchliche Angebote
Kirchenmarketing
Strategisches Marketing für kirchliche Angebote
EAN: 9783828201774
Sprache: Deutsch
Von/Mit: Wilfried Mödinger

31,95 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783834939432 | Marken-Authentizität | Mike Schallehn | Taschenbuch | xxii | Deutsch
Marken-Authentizität
Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung
EAN: 9783834939432
Sprache: Deutsch
Von/Mit: Mike Schallehn

59,99 €*

Lieferzeit 4-7 Werktage

Buch
-2 %
Cover: 9781119417019 | Unbranding | 100 Branding Lessons for the Age of Disruption | Buch
Unbranding
100 Branding Lessons for the Age of Disruption
EAN: 9781119417019
Sprache: Englisch
Von/Mit: Scott Stratten (u. a.)

26,40 €* UVP 26,90 €

Lieferzeit 1-2 Wochen

Buch
Cover: 9781619617193 | Bottleneck Breakthrough | Joshua Long | Buch | Gebunden | Englisch
Bottleneck Breakthrough
How To Find & Fix Your #1 Business Challenge To Unlock Sustainable Growth, Fast
EAN: 9781619617193
Sprache: Englisch
Von/Mit: Joshua Long

38,65 €*

Lieferzeit 2-3 Wochen

Buch
Cover: 9781642503807 | Marketing Mess to Brand Success | Scott Jeffrey Miller | Buch | 2021
Marketing Mess to Brand Success
30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)
EAN: 9781642503807
Sprache: Englisch
Von/Mit: Scott Jeffrey Miller

34,10 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9781787756427 | The Business of Yoga | Katy Appleton (u. a.) | Taschenbuch | Englisch
The Business of Yoga
A Guide to Starting, Growing and Marketing Your Yoga Business
EAN: 9781787756427
Von/Mit: Katy Appleton (u. a.)

29,30 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783658364311 | Intelligente Rechnungsverarbeitung | Martin Böhmer | Taschenbuch | xv
Intelligente Rechnungsverarbeitung
Methodik und Quantitative Analyse einer Rechnungsverarbeitung mithilfe Künstlicher Intelligenz
EAN: 9783658364311
Sprache: Deutsch
Von/Mit: Martin Böhmer

64,99 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Cover: 9781398607781 | Myths of Social Media | Michelle Carvill (u. a.) | Taschenbuch | 2022
Myths of Social Media
Dispel the Misconceptions and Master Social Media
EAN: 9781398607781
Sprache: Englisch
Von/Mit: Michelle Carvill (u. a.)

13,35 €*

Lieferzeit 1-2 Werktage

Buch
Cover: 9781544533124 | Sell with Swagger | The Quick-Hit Guide to Crushing Your Quota | Buch
Sell with Swagger
The Quick-Hit Guide to Crushing Your Quota
EAN: 9781544533124
Sprache: Englisch
Von/Mit: Timothy A Zielinski

27,35 €*

Lieferzeit 2-3 Wochen

Taschenbuch
Cover: 9781032488943 | Introduction to Sport Marketing | Aaron C T Smith (u. a.) | Buch
Introduction to Sport Marketing
EAN: 9781032488943
Sprache: Englisch
Von/Mit: Aaron C T Smith (u. a.)

82,30 €*

Lieferzeit 1-2 Wochen

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...