Bob Sheard: Brand New Future | Taschenbuch

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Sprache: Englisch

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Beschreibung

Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.

Über den Autor

Bob Sheard is the founder of FreshBritain, which for the past 20 years has designed over 200 global brands.

Details

Erscheinungsjahr:	2025
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781917391283
ISBN-10:	1917391285
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Sheard, Bob
Hersteller:	Lid Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	215 x 141 x 21 mm
Von/Mit:	Bob Sheard
Erscheinungsdatum:	15.05.2025
Gewicht:	0,432 kg