Tabita Andersson is a senior communications, brand and marketing leader in the B2B industry. For over 25 years, she has worked in-house, with agencies, and as a consultant to provide communications support, advice and leadership to build and protect company brand and reputation. She is passionate about the role communications play in helping a business thrive and how it can help C-level executives connect the dots inside and outside their organization.

Throughout her career, she has seen first-hand how difficult it is for talented communications professionals to make it to the C-level and beyond. At the same time, with the world becoming more volatile and the number of disparate stakeholders growing by the minute, the importance of having a trusted reputation is becoming a vital part of ensuring success for strategies aimed at growing or protecting businesses.

Chapter 1: Monika Schaller - SAP.- Chapter 2: Jessica Alm - Essity.- Chapter 3: Karen Kahn - Intel.- Chapter 4: Andrew Geldard - Willmott Dixon.- Chapter 5: Pernille Sahl Taylor - Handelsbanken.- Chapter 6: Jennifer Temple - HPE.- Chapter 7: Nicola Green - Virgin Media O2 .- Chapter 8: Stacey Jones - Honeywell .- Chapter 9: Amalia Kontesi - NIF.- Chapter 10: Heather Campbell - Eurostar.- Chapter 11: Ryan Curtis-Johnson - Valuable500 .- Chapter 12: Laura Brusca - Forbes.- Chapter 13:Amy Lawson - Sage .- Chapter 14: David Burnand - Staffbase.- Chapter 15: Dan Charlton - Sussex Partnership NHS Foundation Trust.- Chapter 16:Joanne Trout - Omnicom Group.- Chapter 17: Craig Spence - IPC .- Chapter 18: Lucy Henry - Avanti.- Chapter 19: Paul Barrett - Davie.- Chapter 20: Katherine Neebe - Duke Energy.- Chapter 21: Christian Stein - Renault Group.- Chapter 22: Kate Humphreys - Banijay .- Chapter 23: Amy Bunn - McAfee.