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Beschreibung
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Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

THE DUMMIES WAY®

Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun

Discover how to:

Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator

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Über den Autor

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

Inhaltsverzeichnis
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Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 432 S.
ISBN-13: 9780470194294
ISBN-10: 0470194294
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Allen, Kathleen
Economy, Peter
Auflage: 2nd edition
Hersteller: Wiley
John Wiley & Sons
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße: 234 x 189 x 25 mm
Von/Mit: Kathleen Allen (u. a.)
Erscheinungsdatum: 01.01.2008
Gewicht: 0,635 kg
Artikel-ID: 101992327

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