Kathleen Allen: Complete MBA for Dummies

Cover: 9780470194294 | Complete MBA for Dummies | Kathleen Allen (u. a.) | Taschenbuch | 2008

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Beschreibung

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

THE DUMMIES WAY®

Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun

Discover how to:

Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator

Get [...]

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Choose from many different subject categories
Sign up for eTips atetips.[...]

[Mehr]

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

THE DUMMIES WAY®

Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun

Discover how to:

Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator

Get [...]

Find listings of all our books
Choose from many different subject categories
Sign up for eTips atetips.[...]

Über den Autor

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

Inhaltsverzeichnis

Introduction.

Part I: The New, Improved World of Business.

Chapter 1: The MBA in a Nutshell.

Chapter 2: Today's Hottest Business Trends.

Chapter 3: Entrepreneurship for Everyone.

Chapter 4: Global Business: Fun and Profit in Katmandu.

Chapter 5: Polish Your Crystal Ball for Some Strategic Planning.

Part II: Managing a Business in the New World.

Chapter 6: Managing Is Hard; Leading Is Even Harder.

Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees.

Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them.

Chapter 9: One for All and All for One: Building Teams That Really Work.

Part III: Money: What You Don't Know Will Hurt You.

Chapter 10: All You Ever Wanted to Know about Accounting.

Chapter 11: Working Your Way through Financial Statements.

Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis.

Chapter 13: Understanding Stocks and Bonds.

Chapter 14: It Takes Money to Make Money.

Part IV: Marketing in the New World.

Chapter 15: You Are Nothing without a Customer.

Chapter 16: Getting Noticed with Advertising and Promotion.

Chapter 17: Navigating the New World of Selling.

Part V: Other Important Stuff.

Chapter 18: Manufacturing and Distribution: It's a Brave New World.

Chapter 19: The Ins and Outs of Risk Management.

Chapter 20: In Business, Everything Is Negotiation.

Chapter 21: Econ 101: The Basics of Economics.

Part VI: The Part of Tens.

Chapter 22: Ten Biggest Mistakes Managers Make.

Chapter 23: Ten Effective Ways to Market Your Products and Services.

Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow.

Index.