Arthur A. Thompson Jr. earned his BS and PhD degrees in economics from the University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of the University of Alabama's College of Commerce and Business Administration for 25 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School. His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or coauthored five textbooks and six computer-based simulation exercises that are used in colleges and universities worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr. Thompson and his wife of 60 years have two daughters, two grandchildren, and a Yorkshire terrier.

PART 1: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
1 What Is Strategy and Why Is It Important?
2 Charting a Company's Direction
3 Evaluating a Company's External Environment
4 Evaluating a Company's Resources, Capabilities, and Competitiveness
5 The Five Generic Competitive Strategies
6 Strengthening a Company's Competitive Position
7 Strategies for Competing in International Markets
8 Corporate Strategy
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy10 Building an Organization Capable of Good Strategy Execution
11 Managing Internal Operations
12 Corporate Culture and Leadership

PART 2: CASES IN CRAFTING AND EXECUTING STRATEGY
1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration
2 Airbnb in 2023
3 Costco Wholesale in 2023: Mission, Business Model, and Strategy
4 Twitter/X Corp. in 2023: The Elon Musk Era Begins
5 Competition in the Energy Drink Market in 2023
6 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?
8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry
9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?
10 McPherson Cellars in 2023: Setting the Stage for Texas Wine
11 Peloton Interactive, Inc.: The Road Ahead
12 Electronic Arts: It's Strategy in the Video Game Industry
13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?

14 lululemon athletica in 2023: Full Speed Ahead?
15 Tesla's Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?
16 Nikola Corporation-Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?
17 Microsoft's Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?
18 Deere & Company in 2023-Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence
19 Pollo Campero, the Taste of Latin America: Can It Capture the US?
20 LVMH in 2023: Its Diversification into Luxury Goods
21 PepsiCo's Diversification Strategy in 2023
22 Robin Hood
23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?
24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
25 Vail Resorts, Inc. in 2023
26 Meta Platforms, Inc. in 2023: Will the Company's Name Change Resolve Ethical Issues at Facebook and Instagram?
27 Nestlé in 2023: Reducing Plastic Waste?