Alle Kategorien
Bücher
Schule & Lernen
(Land-)Karten
Schreibwaren
Kalender
Spielzeug
Gesellschaftsspiele
0,00 €
Cover: 9781683506119 | Creating Signature Stories | David Aaker | Taschenbuch | Englisch
Rückseite: 9781683506119 | Creating Signature Stories | David Aaker | Taschenbuch | Englisch
Cover: 9781683506119 | Creating Signature Stories | David Aaker | Taschenbuch | Englisch
Rückseite: 9781683506119 | Creating Signature Stories | David Aaker | Taschenbuch | Englisch
Dekorationsartikel gehören nicht zum Leistungsumfang.
Creating Signature Stories
Strategic Messaging that Energizes, Persuades and Inspires
Taschenbuch von David Aaker
Sprache: Englisch

20,45 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Über den Autor
David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781683506119
ISBN-10: 1683506111
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Aaker, David
Hersteller: Morgan James Publishing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 11 mm
Von/Mit: David Aaker
Erscheinungsdatum: 06.03.2018
Gewicht: 0,247 kg
Artikel-ID: 109348128
Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...