Data-Driven Customer Experience Transforma...

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

50,65 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Über den Autor

Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance. He has 100+ publications in highly ranked service management journals, top conferences and practical outlets such as the Harvard Business Review. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment. He was awarded the Industry Impact in Services Award by the Cambridge Service Alliance in 2025.

Inhaltsverzeichnis

Chapter - 01: Introduction; Chapter - 02: Customer experience-centric strategy; Chapter - 03: Data-driven customer experience design; Chapter - 04: Customer journey; Chapter - 05: Customer delight; Chapter - 06: Customer experience design challenges; Chapter - 07: Customer experience measurements; Chapter - 08: Customer loyalty; Chapter - 09: Customer engagement; Chapter - 10: Personalized experience; Chapter - 11: Brand equity; Chapter - 12: Data-driven business models; Chapter - 13: Conclusion and future outlook;

Details

Erscheinungsjahr:	2025
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398617391
ISBN-10:	1398617393
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Zaki, Mohamed
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 22 mm
Von/Mit:	Mohamed Zaki
Erscheinungsdatum:	29.04.2025
Gewicht:	0,762 kg