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"Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love." - Jim Kalbach, author of The Jobs to Be Done Playbook
Master customer interviewing (no people skills required!)
Readers call this "the most practical overview of customer research" they've ever read because it gives you everything you need to start today:Ready-to-use interview scripts for discovery, retention, and cancellation conversations
The beloved "How to Talk So People Will Talk" section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first)
Clear frameworks for making sense of what you learn
A real interview so you know what success looks like
"Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love." - Jim Kalbach, author of The Jobs to Be Done Playbook
Master customer interviewing (no people skills required!)
Readers call this "the most practical overview of customer research" they've ever read because it gives you everything you need to start today:Ready-to-use interview scripts for discovery, retention, and cancellation conversations
The beloved "How to Talk So People Will Talk" section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first)
Clear frameworks for making sense of what you learn
A real interview so you know what success looks like
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781737446668 |
| ISBN-10: | 1737446669 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hansen, Michele |
| Auflage: | 2. Auflage |
| Hersteller: | Dotsquare LLC |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 22 mm |
| Von/Mit: | Michele Hansen |
| Erscheinungsdatum: | 18.08.2025 |
| Gewicht: | 0,575 kg |
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