THE DEFINITIVE 21st-CENTURY PLAYBOOK FOR DESIGNING PRODUCT & SERVICE ENDINGS.

If Ends. explained why endings matter, Endineering is the practical, step-by-step HOW-TO guide for architecting them.

In this practical handbook, Joe Macleod-featured in Wired, Fast Company, and Creative Review-provides actionable frameworks, ROI models, and design processes to build ethical, frictionless, and circular off-boarding experiences.

Inside Endineering, you will learn how to:

• Protect Brand Equity: Prevent bad off-boarding experiences from eroding customer trust, driving public complaints, and destroying long-term brand value.

• Master the Endineering Framework: Practical taxonomies and step-by-step methodologies to design, test, and deploy seamless consumer departures.

• Calculate the Financial ROI of Ends: Build a compelling business case for off-boarding that wins executive approval, reduces toxic churn, and improves customer lifetime value (LTV).

• Drive ESG & Circular Economy Goals: Connect digital data cleanup and physical product off-boarding directly to Scope 3 targets and modern sustainability metrics.

• Streamline Off-Boarding Operations: Solve digital accumulation, automate compliant data deletion, and eliminate friction points at the end of the customer journey.

REAL-WORLD CASE STUDIES & INTERVIEWS:

CRITICAL READING FOR: