The book offers a systematic guide to organizing successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social activism, soft power and events, inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed `the events management bible´ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Coverage – offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as `the events management bible´.
Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR, social media marketing and management and advances in box office and ticketing); crowd management, business ethics, stakeholder management and sustainability.
New case studies throughout that show real life applications and highlight issues with planning events of all types and scales in a range of geographical regions.
New additional online resources including: PPT´s, additional case studies, links to video land websites and further discussion questions