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Beschreibung
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.
Über den Autor
Alison Lowe
Inhaltsverzeichnis
Chapter - 01: Putting the customer first; Chapter - 02: Competitive advantage; Chapter - 03: Purpose, planet, people; Chapter - 04: Business foundations for fashion brands; Chapter - 05: Product design and development; Chapter - 06: Supply chain management; Chapter - 07: Brand storytelling and management; Chapter - 08: Innovation and technology; Chapter - 09: Driving sales; Chapter - 10: Marketing and promotion; Chapter - 11: Finance; Chapter - 12: Future entrepreneurial advantage for fashion brands; Chapter - 13: Glossary;
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398609006
ISBN-10: 1398609005
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lowe, Alison
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 244 x 170 x 21 mm
Von/Mit: Alison Lowe
Erscheinungsdatum: 28.02.2023
Gewicht: 0,821 kg
Artikel-ID: 121574202

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