Financial Times Essential Guide to Busines...

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Sprache: Englisch

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Beschreibung

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more [...] shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Über den Autor

Ian Atkinson is a multi award-winning creative director at one of the UKs biggest agency groups. Hes written copy in every major medium and for some of the best-known brands in their sectors including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. Hes also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.

Details

Erscheinungsjahr:	2024
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	184 S.
ISBN-13:	9780273761136
ISBN-10:	0273761137
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Atkinson, Ian
Auflage:	1. Auflage
Hersteller:	Pearson International Pearson Education Limited FT Publishing International
Verantwortliche Person für die EU:	Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com
Maße:	216 x 138 x 11 mm
Von/Mit:	Ian Atkinson
Erscheinungsdatum:	10.10.2024
Gewicht:	0,236 kg