17,90 €
Versandkostenfrei per Post / DHL
auf Lager, Lieferzeit 1-2 Werktage
Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.
He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.
| Erscheinungsjahr: | 2024 |
|---|---|
| Genre: | Importe, Politikwissenschaft & Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9781035020034 |
| ISBN-10: | 1035020033 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Collins, Marcus |
| Hersteller: | Pan Macmillan |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 193 x 128 x 21 mm |
| Von/Mit: | Marcus Collins |
| Erscheinungsdatum: | 05.09.2024 |
| Gewicht: | 0,224 kg |