Contents: J.G. Cooney, Foreword. R.T. Truglio, S.M. Fisch, Introduction. Part I:Integrating Research and Educational Content Into Production.E.L. Palmer with S.M. Fisch, The Beginnings of Sesame Street Research. G.S. Lesser, J. Schneider, Creation and Evolution of the Sesame Street Curriculum. S.M. Fisch, L. Bernstein, Formative Research Revealed: Methodological and Process Issues in Formative Research. R.T. Truglio, V.O. Lovelace, I. Seguí, S. Scheiner, The Varied Role of Formative Research: Case Studies From 30 Years. Part II:Impact of ^BSesame Street.^RK.W. Mielke, A Review of Research on the Educational and Social Impact of Sesame Street. J.C. Wright, A.C. Huston, R. Scantlin, J. Kotler, The Early Window Project: Sesame Street Prepares Children for School. N. Zill, Does Sesame Street Enhance School Readiness?: Evidence From a National Survey of Children. A.C. Huston, D.R. Anderson, J.C. Wright, D.L. Linebarger, K.L. Schmitt,Sesame Street Viewers as Adolescents: The Recontact Study. Part III:Extending ^BSesame Street^R: Other Settings, Other Media.C.F. Cole, B.A. Richman, S.K. McCann Brown, The World of Sesame Street Research. W. Yotive, S.M. Fisch, The Role of Sesame Street-Based Materials in Child-Care Settings. R. Cherow-O'Leary, Carrying Sesame Street Into Print: Sesame Street Magazine, Sesame Street Parents, and Sesame Street Books. G.L. Revelle, L. Medoff, E.F. Strommen, Interactive Technologies Research at Children's Television Workshop. Part IV:Conclusion.S.M. Fisch, R.T. Truglio, Why Children Learn From Sesame Street.D.V.B. Britt, Afterword.