Joseph H. Hancock II: Global Fashion Brands

Cover: 9781783203574 | Global Fashion Brands | Style, Luxury and History | II (u. a.) | Buch

Rückseite: 9781783203574 | Global Fashion Brands | Style, Luxury and History | II (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.

Über den Autor

Joseph H. Hancock II is associate professor at Drexel University in the Department of Fashion, Product Design, and Merchandising. Gjoko Muratovski is head of the communication design department at the Auckland University of Technology in New Zealand and chairman of the Ideas International Design Week in Australia. Veronica Manlow is assistant professor of business at Brooklyn College. Anne Peirson-Smith is assistant professor in the Department of English at City University of Hong Kong.

Details

Erscheinungsjahr:	2014
Genre:	Importe , Politikwissenschaft & Soziologie
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781783203574
ISBN-10:	1783203579
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Hancock II, Joseph H. Muratovski, Gjoko Doctor Manlow, Veronica
Hersteller:	Intellect Books
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	244 x 170 x 17 mm
Von/Mit:	Joseph H. Hancock II (u. a.)
Erscheinungsdatum:	15.08.2014
Gewicht:	0,545 kg