Lan Tao: Huawei Wisdom | Taschenbuch

Cover: 9789811911712 | Huawei Wisdom | Develop Strategy to Execution at Critical Moments | xv

Rückseite: 9789811911712 | Huawei Wisdom | Develop Strategy to Execution at Critical Moments | xv

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Sprache: Englisch

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Beschreibung

This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, [...] book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Über den Autor

Lan Tao completed his Ph.D., and he has 28 years of work experience, including 17 years in Huawei. He held the positions as Directors of Corporation Strategy Department and regional Marketing department. Now as Senior Consultant, he is focusing on strategy and marketing consulting project.

Zusammenfassung

Describes profound causes, success factors, and strategic choices of three major transformations in Huawei's development

Includes design strategy to execution, product innovation strategy, globalization strategy, business model design, etc

Helps readers to learn how to implement strategic decisions into product development, marketing, and team management

Inhaltsverzeichnis

The road to successful transformation and development of Huawei.- Product innovation model and decision management.- The choice of corporate globalization Strategy.- Build a powerful international marketing & sales team.- Business model design and application.

Details

Erscheinungsjahr:	2023
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xv 247 S. 81 s/w Illustr. 247 p. 81 illus.
ISBN-13:	9789811911712
ISBN-10:	9811911711
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Tao, Lan
Hersteller:	Springer Springer Singapore
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 15 mm
Von/Mit:	Lan Tao
Erscheinungsdatum:	22.05.2023
Gewicht:	0,406 kg