Become An Ideas-Obsessed Leader
To Create New Age Ideas-Obsessed Enterprises

Ideas Don't Die, Companies Do., is essential reading for business leaders who grapple with the complexity in bringing innovative ideas to market; the frameworks in this book are especially helpful for leaders to ideas-obsessed enterprises that create exponential economic value.

"Ideas are your most valuable asset and must be managed. Hari's provocative book shows leaders how to value and operationalize imagination. Hari's book is brimming with examples and frameworks that show leaders how to heed his warning by genuinely valuing and operationalizing imagination."
-MARGARET MOLLOY, Global Chief Marketing Officer, Founder, Molloy Marketing Advisory

"In today's turbulent business environment, organizational agility is essential for survival - and Hari Abburi presents a breakthrough concept - the secret to staying nimble is to operate at the speed of ideas. Through insightful analysis and compelling examples, Abburi provides leaders with a practical roadmap to cultivate an ideas-centric culture, enabling their organizations to relentlessly innovate, rapidly adapt, and avoid disruption despite changing times."
-BABA PRASAD, Ph.D. Wharton School, Professor of the Practice of Leadership, School of Professional Studies, Brown University

"A provocative read for bold leaders looking to transform their business by nurturing and making ideas central to their growth. Hari has captured the essence of human capability, 'ideation' - in a technology driven world. A timely by Hari book to help leaders create lasting value in companies."
-ALLISON GETTINGS, Chief Executive Officer, Red Wing Shoe Co.

"This book is a must-read for idea-lovers. Because ideas cause disruption. Ideas inspire. Above all, ideas demonstrate the true value of an organization. My friend Hari is one of the few to have explained the paradigm shift that value-driven organizations need to take to thrive in the future - the shift from thinking customers to thinking ideas."
-SANJIV NAVANGUL, Chief Executive Officer, Bharat Serums and Vaccines Limited

"This is the book for now. Abburi does a masterful job of reframing the essence of strategy and providing frameworks that will be pivotal for every leader seeking to build and lead the next generation, idea-driven enterprise."
-RAVIN JESUTHASAN, Globally-Recognized Futurist and Multiple Time Bestselling Author

"Hari Abburi challenges leaders to view ideas as the key value driver in our tech-driven turbulent world. This insightful book offers a framework for building an idea-obsessed enterprise, providing strategies to future-proof businesses and disrupt markets in today's innovation-centric era."
-LEONARD D. LANE, Emeritus Continuing Lecturer, Strategy, Paul Merage School of Business, UCI Irvine

"This book masterfully uncovers what it takes to build a moat with ideas in the age of AI. It provides compelling answers to the critical question: as we transition from digitally native business models to AI-native ones, how can we create and sustain real, lasting value by building an ideas-centric organization."
-DR. EFI PYLARINOU, Fintech & Tech, Global Thought Leader