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Beschreibung
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Über den Autor
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Zusammenfassung

Discusses activities which foster the reduction of innovation immanent uncertainties using a holistic process model

Presents an integrated perspective on innovation management and product innovation within an interdisciplinary approach

Offers an accessible multi-functional perspective on innovation and product management

Compiles market-based examples and cases of innovation and product management in action in international companies

Inhaltsverzeichnis
Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.
Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xvi
327 S.
199 s/w Illustr.
327 p. 199 illus.
ISBN-13: 9783662514993
ISBN-10: 3662514990
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gaubinger, Kurt
Werani, Thomas
Swan, Scott
Rabl, Michael
Auflage: Softcover reprint of the original 1st edition 2015
Hersteller: Springer Berlin
Springer Berlin Heidelberg
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 235 x 155 x 19 mm
Von/Mit: Kurt Gaubinger (u. a.)
Erscheinungsdatum: 30.04.2017
Gewicht: 0,522 kg
Artikel-ID: 109009241

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