S. Harpin: Kick-starter.com | Taschenbuch

Cover: 9780333945827 | Kick-starter.com | The definitive European Internet start-up guide

Rückseite: 9780333945827 | Kick-starter.com | The definitive European Internet start-up guide

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Sprache: Englisch

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Beschreibung

The high profile leaps and falls of the share prices of [...] enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. [...] is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.

Über den Autor

RAHUL BHANDAR Andersen Consulting Alliances and Ventures team, San Francisco/Washington DC, USA
CERI CARLILL Andersen Consulting European Technology Headquarters, Sophia Antipolis France DANIEL J. DEGANUTTI Andersen Consulting European Technology Headquarters, Sophia Antipolis, France KATE EDEN J Walter Thompson
PAUL EIJKEMANS Andersen Consulting, Netherlands
DAVID GRIFFITHS Kirsty Foy and Toby Hornett, all with the media, computer and communications group, Clifford Chance
STEPHEN HARPIN Andersen Consulting Strategic Services
EDUARDO KRUMHOLZ Andersen Consulting
DAVID LANE Andersen Consulting eBusiness practice
METIN MITCHELL, Managing Vice President, Korn/Ferry's ebusiness practice
PAUL NUNES Andersen Consulting Institute for Strategic Change
JOYCE RENNEY Marketing Director, Korn/Ferry International
MARCO RIMINI, Director of Strategy and Development, J Walter Thompson
DAVID RUSSELL Managing Consultant, information, communications and entertainment practice, PricewaterhouseCoopers

Zusammenfassung

1 Strong recognition and respect for the four firms behind this book - Andersen Consulting, JW Thompson, Clifford Chance and Korn Ferry - the jacket is branded to capitalise on this
2 Each of the four major consultancies behind the book is mounting individual publicity campaigns around the book
3 The [...] website forms a focal point for promotion. This is linked to high traffic websites such as Andersen Consulting
4 E-Commerce titles are selling very fast. We expect sales figures for this to match those for e-Shock/e-Shock 2000
5 Includes essential practical and strategic advice - a sample business plan, latest information on mobile e-commerce and advice on finding the right business concept

Inhaltsverzeichnis

Introduction: A Kick-Starter Finding a Unique Business Concept Finding an Attractive Market Marketing and Communications Development Fulfilling the Promise Technical Models The Rise of Mobile eCommerce, and Especially WAP Legal Aspects of Setting up an Internet Business Valuations and Building the Financial Model Fundraising for Internet Ventures Leadership Capital Solutions for e-Space Sample Business Plan

Details

Erscheinungsjahr:	2000
Fachbereich:	Datenkommunikation, Netze & Mailboxen
Genre:	Importe , Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Inhalt:	xvi 383 S. 237 s/w Illustr. 383 p. 237 illus.
ISBN-13:	9780333945827
ISBN-10:	0333945824
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Harpin, S.
Redaktion:	Harpin, S.
Herausgeber:	S Harpin
Hersteller:	Palgrave Macmillan
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	216 x 140 x 22 mm
Von/Mit:	S. Harpin
Erscheinungsdatum:	28.07.2000
Gewicht:	0,502 kg