Larry Mickelberg: Launchcode | Taschenbuch

Cover: 9781968615017 | Launchcode | Larry Mickelberg | Taschenbuch | Englisch | 2025

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Sprache: Englisch

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Beschreibung

Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift (Second Edition) redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode, an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, access, field activity, patient support, and performance in real time. When the first edition set that system a decade in the future, it took eighteen months to arrive: every major pharma platform now ships an agent, and almost none of them work as one system. This fully updated second edition moves the scenes to the present, draws a clear line between what an agent may recommend, do on its own, or escalate to a person, and brings the regulatory and market context current through 2026. It is the strategic guide for commercial leaders ready to move beyond legacy models and turn the agents already in their stack into precision, speed, and impact.

Über den Autor

Larry Mickelberg is the founder and CEO of [...], a company pioneering the use of agentic AI systems to transform pharmaceutical commercialization. A recognized leader in healthcare marketing and digital transformation, Larry has held senior executive roles at global consultancies and agency networks, including Publicis Health, Deloitte, and Havas. With more than two decades of experience advising life sciences companies on strategy, innovation, and technology adoption, he has been at the forefront of helping organizations modernize how therapies are launched and scaled [...]'s work now centers on building intelligent, secure AI workspaces that enable pharmaceutical teams and their agencies to move faster from data to actionable insight, reshaping the commercial operating model for the AI era.

Details

Erscheinungsjahr:	2025
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781968615017
ISBN-10:	1968615016
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Mickelberg, Larry
Hersteller:	Axonal.AI LLC
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 14 mm
Von/Mit:	Larry Mickelberg
Erscheinungsdatum:	29.07.2025
Gewicht:	0,459 kg