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Let My People Go Surfing
The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Taschenbuch von Yvon Chouinard
Sprache: Englisch

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Beschreibung
In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

"This is the story of an attempt to do more than change a single corporation-it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."-From the Foreword by Naomi Klein, bestselling author of This Changes Everything
In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

"This is the story of an attempt to do more than change a single corporation-it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."-From the Foreword by Naomi Klein, bestselling author of This Changes Everything
Über den Autor
Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.
Details
Erscheinungsjahr: 2016
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Originaltitel: Lass die Mitarbeiter surfen gehen
Inhalt: 258 S.
ISBN-13: 9780143109679
ISBN-10: 0143109677
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Chouinard, Yvon
Auflage: Updatet edition
Hersteller: Penguin LLC US
Penguin Books
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Abbildungen: 16-PAGE 4/C PHOTO INSERTS (ON TEXT STOCK)
Maße: 240 x 162 x 22 mm
Von/Mit: Yvon Chouinard
Erscheinungsdatum: 06.09.2016
Gewicht: 0,569 kg
Artikel-ID: 103950594
Über den Autor
Yvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.
Details
Erscheinungsjahr: 2016
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Originaltitel: Lass die Mitarbeiter surfen gehen
Inhalt: 258 S.
ISBN-13: 9780143109679
ISBN-10: 0143109677
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Chouinard, Yvon
Auflage: Updatet edition
Hersteller: Penguin LLC US
Penguin Books
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Abbildungen: 16-PAGE 4/C PHOTO INSERTS (ON TEXT STOCK)
Maße: 240 x 162 x 22 mm
Von/Mit: Yvon Chouinard
Erscheinungsdatum: 06.09.2016
Gewicht: 0,569 kg
Artikel-ID: 103950594
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