Kian Bakhtiari: Marketing for Social Change

Cover: 9781398616844 | Marketing for Social Change | Kian Bakhtiari | Taschenbuch | Englisch

Rückseite: 9781398616844 | Marketing for Social Change | Kian Bakhtiari | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

Über den Autor

Kian Bakhtiari is founder of The People, a creative company powered by a global community of young changemakers based in London, UK. He was formerly Youth Insight Lead at Dentsu and is now Advisor to UN Climate Change and One Young World Ambassador. For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network and is deeply passionate about using the power of creativity for good.

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Can I really create change?; Chapter - 02: Challenge the status quo; Chapter - 03: Craft your mission; Chapter - 04: Find your community; Chapter - 05: Rise to the challenge; Chapter - 06: Lead a revolution; Chapter - 07: Start collaborating; Chapter - 08: From silos to systems; Chapter - 09: The power of co-creation; Chapter - 10: Managing backlash; Chapter - 11: Appendix: A social change playbook;

Details

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398616844
ISBN-10:	1398616842
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bakhtiari, Kian
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 16 mm
Von/Mit:	Kian Bakhtiari
Erscheinungsdatum:	03.10.2024
Gewicht:	0,573 kg