Ries: MARKETING WARFARE PB | Taschenbuch

Cover: 9780070527263 | MARKETING WARFARE PB | Ries | Taschenbuch | Kartoniert / Broschiert

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Sprache: Englisch

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Beschreibung

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek

"Revolutionary! Surprising!"Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek

"Revolutionary! Surprising!"Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Über den Autor

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.

Zusammenfassung

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--Newsweek. ``Revolutionary! Surprising!''--Business Week. ``Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.''--USA Today.

Inhaltsverzeichnis

2500 Years of [...] Principle of [...] Superiority of the [...] New Era of [...] Nature of the [...] Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla [...] Cola [...] Beer [...] Burger [...] Computer War.Strategy and [...] Marketing General.

Details

Erscheinungsjahr:	1997
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780070527263
ISBN-10:	0070527261
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ries
Hersteller:	McGraw-Hill
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	210 x 140 x 12 mm
Von/Mit:	Ries
Erscheinungsdatum:	01.11.1997
Gewicht:	0,283 kg