Media and Cultural Studies: Keyworks is one of the most popular and highly acclaimed anthologies in the dynamic and multidisciplinary field of cultural studies. Bringing together a range of core texts, the second edition of this collection offers the definitive resource on the evolution of culture, media, and communication from its origins to the digital world of the twenty-first [...] never losing focus on the foundational figures in cultural studies -- intellectual giants that run the gamut from Gramsci, Bourdieu and Adorno, to Herman, Chomsky, hooks, Stuart Hall, Fredric Jameson, Nestor Garcia-Canclini, and Angela McRobbie -- this new edition features several new articles reflecting cutting edge cultural issues and innovations in social media. These include enhanced treatment of such topics as Twitter, YouTube, interactive media, web 2.0, and new concepts of audience-as-producer. Other new contributions place a special emphasis on new media, feminist media theory, and globalization. Fully revised editorial introductions also offer thought-provoking insights into the impact of new developments in media and technology.Combining accessibility with intellectual rigor, the new edition of Media and Cultural Studies: Keyworks furthers its vaunted status as the most indispensable single-volume resource on the myriad facets of culture and media available today.