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Cover: 9783030755928 | Mobility-as-a-Service | Malte Ackermann | Taschenbuch | ix | Englisch
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Mobility-as-a-Service
The Convergence of Automotive and Mobility Industries
Taschenbuch von Malte Ackermann
Sprache: Englisch

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Beschreibung
The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author¿s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.
The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author¿s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.
Über den Autor
Malte Ackermann is the Professor for 'Mobility-as-a-Service' at Nuertingen-Geislingen University, Germany. Previously at Daimler, he led the introduction of car2go to the Chinese market and held project management positions at Daimler Financial Services. Before his professional career at Daimler, he was also a co-founder of a marketing agency, a start-up consultant and a product owner in a software firm.
Zusammenfassung

Examines Mobility-as-a-Service from an automotive industry viewpoint

Analyses how business, societal, political and generational changes impact the future of the automotive and mobility industry

Provides strategic imperatives for the automotive industry

Inhaltsverzeichnis
1. Introduction.- 2. Why Mobility as a Service?.- 3. Shaping the Future of Mobility.- 4. Forms of MaaS.- 5. A Business Perspective.- 6. The Way Forward.
Details
Erscheinungsjahr: 2022
Fachbereich: Einzelne Wirtschaftszweige
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: ix
129 S.
54 s/w Illustr.
129 p. 54 illus.
ISBN-13: 9783030755928
ISBN-10: 3030755924
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ackermann, Malte
Auflage: 1st edition 2021
Hersteller: Springer International Publishing
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 235 x 155 x 8 mm
Von/Mit: Malte Ackermann
Erscheinungsdatum: 07.07.2022
Gewicht: 0,224 kg
Artikel-ID: 122004967
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