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Netflixed
The Epic Battle for America's Eyeballs
Taschenbuch von Gina Keating
Sprache: Englisch

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Beschreibung
The inside story of Netflix's incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
The inside story of Netflix's incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
Über den Autor
Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.
Details
Erscheinungsjahr: 2013
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591846598
ISBN-10: 1591846595
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Keating, Gina
Hersteller: Penguin Random House LLC
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 211 x 136 x 22 mm
Von/Mit: Gina Keating
Erscheinungsdatum: 24.09.2013
Gewicht: 0,268 kg
Artikel-ID: 132679259
Über den Autor
Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.
Details
Erscheinungsjahr: 2013
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591846598
ISBN-10: 1591846595
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Keating, Gina
Hersteller: Penguin Random House LLC
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 211 x 136 x 22 mm
Von/Mit: Gina Keating
Erscheinungsdatum: 24.09.2013
Gewicht: 0,268 kg
Artikel-ID: 132679259
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