Özalp Özer has been a faculty member at Columbia University and Stanford University. His areas of specialization include demand and supply chain management, global production and distribution system design, contract and incentive design, capacity and inventory planning, and pricing management. His articles on these topics have appeared in leading academic journals such as Management Science, and Operations Research. National Science Foundation and Fortune 500 companies have supported his research and teaching activities. He is an active consultant to industries such as high technology, automotive. He has developed and commercialized algorithms that optimize market timing, pricing, and inventory replenishment decisions. He has been invited to present his work at conferences and has given lectures at universities such as Harvard Business School and London Business School. He received his Ph.D. and M.S. degrees from Columbia University.

Robert Phillips is also Director of the Center for Pricing and Revenue Management at Columbia University. Dr. Phillips has experience in pricing and revenue management in a wide variety of industries including airlines, hotels, rental cars, automotive, air freight, cruise lines, retail, and financial services. He is the former CEO of Talus Solutions and of Decision Focus Incorporated and the author of the widely used textbook, Pricing and Revenue Optimization. Dr. Phillips has served as a lecturer at Stanford University Business School and has published in many journals. He received his Ph.D. from Stanford University in Engineering Economic Systems.

• Part I. Introduction


• 1: Özalp Özer and Robert Phillips: Introduction


• Part II. Pricing in Selected Industries


• 2: Robert Phillips: Why are Prices Set the Way they Are?


• 3: Brenda A. Barnes: Airline Pricing


• 4: Robert Wilson: Electric Power Pricing


• 5: E. Andrew Boyd: Health Care Pricing in the United States: The Case of Hospitals


• 6: Sheryl E. Kimes, Robert Phillips, and Lisabet Summa: Pricing in Restaurants


• 7: Madhu Vudali and Andy Atherton: Pricing of On-line Display Advertising


• 8: Simon Caufield: Consumer Credit Pricing


• 9: Jon Zimmerman: Wireless Services Pricing in the US


• 10: Diogo Rau and Paul Willmott: For What IT's Worth: Pricing Internal IT Services


• 11: Robert Phillips and Graham Young: Television Advertisement Pricing in the US


• 12: Warren H. Lieberman: Pricing in the Cruise Line Industry


• 13: Edward Kintz: Less-than-Truckload Pricing


• 14: Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma: Pricing in the North American Protein Industry


• 15: Warren Bidmead: Wine Pricing in the United States


• 16: Yosun Denizeri: Pricing and Sales Practices in the Grand Bazaar of Istanbul


• Part III. Pricing Fundamentals


• 17: Thomas A. Weber: Price Theory in Economics


• 18: Garrett J. van Ryzin: Models of Demand


• 19: Robert A. Shumsky and Praveen Kopalle: Game Theory Models of Pricing


• 20: Özalp Özer and Yanchong (Karen) Zheng: Behavioral Issues in Pricing Management


• Part IV. Pricing Tactics


• 21: Robert Phillips: Customized Pricing


• 22: Shmuel Oren: Nonlinear Pricing


• 23: Yossi Aviv and Gustavo Vulcano: Dynamic List Pricing


• 24: Robert C. Blattberg and Richard A. Briesch: Sales Promotions


• 25: Rama Ramakrishnan: Markdown Management


• 26: Kalyan Talluri: Revenue Management


• 27: Richard Steinberg: Auction Pricing


• 28: Guillermo Gallego and Catalina Stefanescu: Service Engineering: Design and Pricing of Service Features


• 29: Murat Kaya and Özalp Özer: Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information


• 30: Xin Chen and David Simchi-Levi: Joint Pricing and Inventory Management


• Part V. Organization and Processes


• 31: Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji: Structuring and Managing an Effective Pricing Organization


• 32: Thomas G. Jacobson, Greg Cudahy, Tiago Salvador, and Julian Short: Global Pricing Strategy


• 33: ManMohan S. Sodhi and Navdeep S. Sodhi: Using Lean Six Sigma to Improve Pricing Execution


• 34: Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, Tiffany Gilbert, and Michelle Mahoney: Pricing with Confidence in Business-to-Business Settings


• Part VI. Current Challenges and Future Prospects


• 35: Özalp Özer and Robert Phillips: Challenges and Future Prospects for Pricing Management