Shonna Waters, PhD, is a regional vice president of behavioral science at BetterUp. Prior to that she was the Vice President of research at the Society for Human Resource Management (SHRM). She has spent her professional career helping organizations use analytics to improve performance and the employee experience. She is currently a professor in Georgetown University's School of Continuing Studies and previously taught statistics and research methods at the George Washington University and the University of Minnesota.
Valerie Streets, PhD, is a quantitative research consultant at Gartner where she uses data analytics to provide business with insights and recommendations. Prior to this, she was a research fellow at SHRM and an adjunct professor at the University of Tulsa.
Lindsey McFarlane works for the Federal Emergency Management Agency (FEMA) where she develops and validates competency models and assessments. Prior to this, she was the senior specialist of strategic research initiatives at the Society for Human Resource Management (SHRM).
Rachael Johnson-Murray is the manager of research translation at the Society for Human Resource Management (SHRM). She contributes to the creation of research-based content for HR professionals and uses visualization and communication techniques to bridge the gap between HR practice and scientific research.

• • Chapter - 01: Define the Business Challenge;
  • Chapter - 02: Understand the Analytics Domain;
  • Chapter - 03: Establish an Effective Team;
  • Chapter - 04: Form Your Hypothesis;
  • Chapter - 05: Run Basic Analyses;
  • Chapter - 06: Explore Complex Analyses;
  • Chapter - 07: Use Data to Inform Your Decisions;
  • Chapter - 08: Communicate Your Findings;
  • Chapter - 09: Evaluate Your Intervention;