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Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusion
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Importe, Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| ISBN-13: | 9780124046191 |
| ISBN-10: | 0124046193 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Beasley, Michael |
| Hersteller: | Elsevier Science |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 233 x 189 x 17 mm |
| Von/Mit: | Michael Beasley |
| Erscheinungsdatum: | 13.08.2013 |
| Gewicht: | 0,538 kg |
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