Presenting Without Pandering - Self-Market...

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Beschreibung

This guidebook helps people in creative professions or with creative career goals to "sell themselves better." It promises to build a sustainable strategy by considering personal and artistic as well as marketing aspects. The foundation is a review of the particular psychological hurdles creative personalities face in self-promotion. Based on this, practical, individual exercises lead to a personal guideline. Numerous case studies also provide insight into their experiences. Singers, actors, scenographers, directors, authors, musicians and visual artists may feel equally addressed by this as cooks, designers or other creative souls. Self-marketing can be fun. And fun is the only fuel that convinces creatives. Not in the sense of a short thrill or light entertainment, but of fulfillment, visionary meaningfulness and flow experience. Readers of this book can expect nothing less than that.

This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service [...]). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Über den Autor

Alina Gause has known the artistic profession for over thirty years as an actress and singer. Alongside this work, she completed a degree in psychology and has been advising and managing artists, artistic teams and institutions of all genres since 2009. Anbieten ohne Anbiedern is her third book about artists.

Zusammenfassung

How to get your creative business talked about - Offer without showing off

Practical tips for your own personal marketing guide

With many exercises and case studies

Inhaltsverzeichnis

Step 1 Find the right attitude.- Step 2 Get into action.- Step 3 Be visible.

Details

Erscheinungsjahr:	2022
Fachbereich:	Angewandte Psychologie
Genre:	Geisteswissenschaften , Kunst , Musik , Psychologie
Rubrik:	Geisteswissenschaften
Medium:	Taschenbuch
Inhalt:	xiv 174 S. 7 s/w Illustr. 174 p. 7 illus.
ISBN-13:	9783662643044
ISBN-10:	3662643049
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Gause, Alina
Auflage:	1st edition 2022
Hersteller:	Springer Berlin Springer Berlin Heidelberg
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	203 x 127 x 11 mm
Von/Mit:	Alina Gause
Erscheinungsdatum:	05.01.2022
Gewicht:	0,209 kg

Artikel-ID: 120532565