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Cover: 9780826451767 | Questionnaire Design, Interviewing and Attitude Measurement | Buch
Rückseite: 9780826451767 | Questionnaire Design, Interviewing and Attitude Measurement | Buch
Cover: 9780826451767 | Questionnaire Design, Interviewing and Attitude Measurement | Buch
Rückseite: 9780826451767 | Questionnaire Design, Interviewing and Attitude Measurement | Buch
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Questionnaire Design, Interviewing and Attitude Measurement
Taschenbuch von A. Oppenheim
Sprache: Englisch

88,90 €*

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Beschreibung
This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
Über den Autor
A. N. Oppenheim
Details
Erscheinungsjahr: 1998
Fachbereich: Allgemeines
Genre: Importe, Religion & Theologie
Rubrik: Geisteswissenschaften
Thema: Lexika
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780826451767
ISBN-10: 0826451764
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Oppenheim, A.
Auflage: New
Hersteller: Continnuum-3PL
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 17 mm
Von/Mit: A. Oppenheim
Erscheinungsdatum: 01.04.1998
Gewicht: 0,455 kg
Artikel-ID: 132425587
Über den Autor
A. N. Oppenheim
Details
Erscheinungsjahr: 1998
Fachbereich: Allgemeines
Genre: Importe, Religion & Theologie
Rubrik: Geisteswissenschaften
Thema: Lexika
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780826451767
ISBN-10: 0826451764
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Oppenheim, A.
Auflage: New
Hersteller: Continnuum-3PL
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 17 mm
Von/Mit: A. Oppenheim
Erscheinungsdatum: 01.04.1998
Gewicht: 0,455 kg
Artikel-ID: 132425587
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