Rowman & Littlefield Handbook of Media Man...

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Beschreibung

This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

Über den Autor

Edited by L. Meghan Mahoney and Tang Tang

Inhaltsverzeichnis

Part I. Media Management in Convergence

1. Scope, Opportunities, and Challenges in Convergent Media Management, by L. Meghan Mahoney and Tang Tang

2. The Changing Audience, by Louisa Ha

3. Theories of Media Management, by Maria A. Kopacz

4. Academic Research Methods in Media Management, by Brandon T. Sweitzer

5. Industry Research Methods in Media Management, by Ronen Shay

Part II. Fundamental Issues in Convergent Media Management

6. Human Resource Management, by Heather L. Walter and Andrea L. Meluch

7. Marketing and Branding, by Todd Holmes

8. Law and Policy, by Gregory Newton

9. Making Ethical Choices in News Media, by Jenn Burleson Mackay

Part III. Globalization

10. Transnational Media and Business Strategy, by Richard A. Gershon

11. Media Management in Africa, by Rasha Allam

12. Media Management in Asia, by Quan Xie and Drew McDaniel

13. Media Management in Latin America, by María Elena Gutiérrez-Rentería and Carlos López-Hernández

Part IV. Management in a Dynamic Landscape

14. News and Information Industry, by Kelly Kaufhold

15. Sports Industry, by Michael Devlin

16. Gaming Industry, by Anthony Palomba

17. Podcasting, by Kim Fox

18. Social Media, by L. Meghan Mahoney

19. Mobile Media, by Xiaoquan Zhang, Robert Upchurch, and Buddy Love

Part V. The Future of Media Management

20. Diffusion of Virtual Reality in Local Television News, by Douglas A. Ferguson and Clark F. Greer

21. Second Screening, by Miao Guo

22. Big Data and Entrepreneurship, by M. Laeeq Khan

23. Old vs. New, by Sabine Baumann

24. Looking Forward, by Roger Cooper, L. Meghan Mahoney, and Tang Tang

Details

Erscheinungsjahr:	2022
Fachbereich:	Allgemeines
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Thema:	Lexika
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781538174111
ISBN-10:	1538174111
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Mahoney, L. Meghan Tang, Tang
Hersteller:	Rowman & Littlefield Publishers
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	254 x 178 x 26 mm
Von/Mit:	L. Meghan Mahoney (u. a.)
Erscheinungsdatum:	27.09.2022
Gewicht:	0,895 kg