Greg is an author, speaker and leadership consultant who ignites “The Spark” in people and organisations. He [...] works with senior executives to develop business strategies for transformational change, effective communication and teamwork and inspiring, creative leadership and management.

Based on over 20 years working within the digital media and marketing sectors he specialises in helping organisations and teams which need to manage for proactive engagement, creativity and innovation.

Greg connects with clients such as Sky, Ogilvy & Mather, the International Olympic Committee, The World Economic Forum, Aardman Animation, Randstad Group, and Virgin Media through his own consultancy, Kirkbright. He’s also an associate programme director at London Business School ranked in the top five global business schools.

Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School. Prior to gaining an MBA at London Business School Greg spent ten years as a journalist where he was part of the management team at ITN’s award-winning Channel Five News.

About the author

Publisher's acknowledgments

Author's acknowledgments

Introduction: The Spark

Habit 1: Start an electric conversation

Habit 2: Break the management rules

Habit 3: Lead with creative choices.

Habit 4: Become a talent impresario

Habit 5: Know why you do what you do

Habit 6: Connect through shared values

Habit 7: Build a business playground

Habit 8: Balance focus with freedom

Habit 9: Demolish idea barriers

Habit 10: Encourage collisions

Ten creative business myths debunked

Index