Marie Lena Tupot holds a Master's in Information Science from the University at Albany and has contributed extensively to cultural pattern analysis, AI applications in research, and foresight methodologies. She has been featured in peer-reviewed design research journals and textbooks, influencing discussions on cultural intelligence and innovation.

Tim Stock is an Associate Teaching Professor at Parsons School of Design and a Global Community Professor with the Center for Future Studies at the University of Monterrey (UDEM). He holds an M.A. in Cinema Studies from New York University. His expertise in semiotics, narrative theory, and strategic foresight has shaped design, media, and marketing strategies for Fortune 500 companies. He has led workshops on trend analysis and cultural forecasting worldwide, partnering with organizations such as Meta, KEF Acoustics, and the United Nations Development Programme (UNDP).

Contents

1. Why Story Systems Matter

2. A System of Seeing

3. Language

Expert: Dr. Aria Razfar, linguist of social meaning

Case Study: BTF Media

Imagine: A global sustainability campaign lands differently.

Applied Digital Analysis: The Future of Identity, United States

Techniques: Hofstede's Cultural Dimensions, Brainstorming, and Culture Mapping

4. Structure
Expert: Dr. Stephen Coulthart, intelligence systems researcher
Case Study: Coalition Whiskey

Imagine: Two city plans address progress.

Applied Digital Analysis: The Future of Trust Globally

Techniques: ACH, Key Assumptions Check, and Culture Mapping

5. Abstraction
Expert: Amy Herman, perception and visual literacy expert

Case Study: KEF Acoustics

Imagine: A design collective explores AI-generated art.

Applied Digital Analysis: The Future of Literacy, Ukraine

Techniques: Devil's Advocate, Red Teaming, and Culture Mapping

6. Time
Expert: Aaron Parnas, Gen Z political commentator
Case Study: United Nations Development Programme (UNDP)

Imagine: A global food company plans its 2050 sustainability strategy.

Applied Digital Analysis: The Future of Generational Agency, Japan

Techniques: Futures Cone, High-Impact/Low-Probability, and Culture Mapping

7. Subculture
Expert: Jesper Haynes, photographer of creative communities

Case Study: Agricultural Cooperative

Imagine: A legacy fashion brand seeks underground relevance.

Applied Digital Analysis: The Future of Responsibility, Mexico

Techniques: SWOT, Long- vs. Near-Termism, and Culture Mapping

8. Transmission
Expert: Dr. Genevieve Guenther, climate communication strategist

Case Study: University of Oregon Art Interventions

Imagine: A global media platform re-engineers how news travels.

Applied Digital Analysis: The Future of Interdependence, China

Techniques: PESTLE/PESTELE, Speculative Fiction, and Culture Mapping

9. Context
Expert: Wendy Banner, inclusive cognition educator

Case Study: Small Business Division of Global Telecom

Imagine: An architecture firm designs a civic space to foster belonging.

Applied Digital Analysis: The Future of Cognition, Italy

Techniques: Johari, Outside-In Thinking, and Culture Mapping

10. Patterns
Expert: Malaka Gharib, narrative journalist and illustrator

Case Study: Scandinavian Kitchen Manufacturer
Imagine: A healthcare startup maps shifting wellness cultures.

Applied Digital Analysis: The Future of Routine, India

Techniques: Signposts of Change, What-If Scenarios, and Culture Mapping

11. Intelligence
Expert: Josh Klein, hacker and systems futurist
Case Study: Renowned Sportswear Brand

Imagine: An education lab redefines learning in an era of AI companions.

Applied Digital Analysis: The Future of Rebellion, Africa

Techniques: VUCA, Alternative Futures, and Culture Mapping

12. Seeing Forward

Appendix

Bibliography