Ram Bala is an Associate Professor of AI & Analytics at Santa Clara University's Leavey School of Business. In addition to his cutting edge research on pricing, marketplace design, and supply chain decisions in dynamic markets, he has built products around these applications at leading startups and Fortune 500 companies. He is actively involved in AI-driven business transformation, co-leading the Prometheus Lab on AI and Business, and co-founding Samvid, an Agentic AI startup for logistics and supply chain management.

Natarajan Balasubramanian is the Albert & Betty Hill Endowed Professor at the Whitman School of Management at Syracuse University. He studies how technology, human capital, organizational learning, and innovation contribute to business value creation.

Amit Joshi is a Professor of AI, Analytics and Marketing Strategy at IMD, specializes in helping organizations use artificial intelligence and develop for their big data, analytics and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics driven transformations in industries such as banking, fintech, retail, services, automotive, telecoms and pharma.

Introduction Foreword Acknowledgements Glossary PART I - FOUNDATION 1. The Generative Generation 2. The Unshackled Enterprise 3. Intent Intelligence PART II - IMAGINATION 4. Individual Productivity 5. Interactive Enhancement 6. Marketplace Enrichment PART III - IMPLEMENTATION 7. The 3C Framework 8. Business Information Reengineering 9. Strategic Priorities 10. Beyond the enterprise