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Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.
Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.
Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.
| Erscheinungsjahr: | 2021 |
|---|---|
| Genre: | Importe, Psychologie |
| Rubrik: | Geisteswissenschaften |
| Medium: | Buch |
| Reihe: | Behaviorally Informed Organizations |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781487507893 |
| ISBN-10: | 1487507895 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Dilip Soman
Catherine Yeung |
| Redaktion: |
Yeung, Catherine
Soman, Dilip |
| Hersteller: |
University of Toronto Press
Behaviorally Informed Organizations |
| Verantwortliche Person für die EU: | Mare Nostrum Group B.V., Doelen 72, ?-4831 GR Breda, gpsr@mare-nostrum.co.uk |
| Maße: | 233 x 160 x 28 mm |
| Von/Mit: | Catherine Yeung (u. a.) |
| Erscheinungsdatum: | 01.03.2021 |
| Gewicht: | 0,626 kg |
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