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With a focus on the threat of crises to an organization's most valuable asset - its reputation - The Crisis Manager covers:
Preparation for crisis, including crisis communication planning
Physical crises - natural, biological, and technological
"Human climate" crises, stemming from targeted attacks on an organization's policies, actions, or physical holdings
Crises due to management failure, including mismanagement, skewed values, deception, and misconduct
New to this second edition are the use of social media in crisis management, and chapters on image restoration strategies and crises stemming from mismanagement, as well as a comprehensive updating of the entire work. Real-world case studies provide examples of what worked and what did not work, and the reasons why.
Written for present and future crisis managers in all types of businesses and organizations, this resource will be required reading for students in public relations, business, and management, as it prepares them for their crucial roles as decision makers.
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With a focus on the threat of crises to an organization's most valuable asset - its reputation - The Crisis Manager covers:
Preparation for crisis, including crisis communication planning
Physical crises - natural, biological, and technological
"Human climate" crises, stemming from targeted attacks on an organization's policies, actions, or physical holdings
Crises due to management failure, including mismanagement, skewed values, deception, and misconduct
New to this second edition are the use of social media in crisis management, and chapters on image restoration strategies and crises stemming from mismanagement, as well as a comprehensive updating of the entire work. Real-world case studies provide examples of what worked and what did not work, and the reasons why.
Written for present and future crisis managers in all types of businesses and organizations, this resource will be required reading for students in public relations, business, and management, as it prepares them for their crucial roles as decision makers.
¿
Otto Lerbinger is Professor Emeritus at Boston University, specializing in corporate public affairs and applying the social sciences to management and communication. He holds a PhD in Economics and Social Science at the Massachusetts Institute of Technology.
Part I: Preparing For an Era of Crises
Part II: Crises of the Physical Environment
Part III: Crises of Management Failure
Part IV: Conclusions
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415892315 |
| ISBN-10: | 0415892317 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Lerbinger, Otto |
| Auflage: | 2. Auflage |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 21 mm |
| Von/Mit: | Otto Lerbinger |
| Erscheinungsdatum: | 03.11.2011 |
| Gewicht: | 0,577 kg |
Otto Lerbinger is Professor Emeritus at Boston University, specializing in corporate public affairs and applying the social sciences to management and communication. He holds a PhD in Economics and Social Science at the Massachusetts Institute of Technology.
Part I: Preparing For an Era of Crises
Part II: Crises of the Physical Environment
Part III: Crises of Management Failure
Part IV: Conclusions
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415892315 |
| ISBN-10: | 0415892317 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Lerbinger, Otto |
| Auflage: | 2. Auflage |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 21 mm |
| Von/Mit: | Otto Lerbinger |
| Erscheinungsdatum: | 03.11.2011 |
| Gewicht: | 0,577 kg |
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