The Harvesting Intangible Assets

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Sprache: Englisch

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Beschreibung

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth.
In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.
Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You'll learn how to: implement IP-driven growth and licensing strategies,
foster a culture of innovation,
turn research and development into revenue,
and maximize your company's profits.

Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.

Über den Autor

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. He is a top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School.

Empfohlen (von):	18
Erscheinungsjahr:	2011
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780814434987
ISBN-10:	0814434983
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Sherman, Andrew
Hersteller:	AMACOM
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 16 mm
Von/Mit:	Andrew Sherman
Erscheinungsdatum:	20.10.2011
Gewicht:	0,445 kg