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Cover: 9781503638792 | The Influencer Factory | Grant Bollmer (u. a.) | Taschenbuch | 2024
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The Influencer Factory
A Marxist Theory of Corporate Personhood on Youtube
Taschenbuch von Grant Bollmer (u. a.)
Sprache: Englisch

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Beschreibung
"Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the Corpocene: a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"--a raw material for brands to use--with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life"--
"Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the Corpocene: a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"--a raw material for brands to use--with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life"--
Über den Autor
Grant Bollmer is Senior Lecturer in Digital Media, and Katherine Guinness is Lecturer in Art History, at the University of Queensland.
Inhaltsverzeichnis
Acknowledgments

Introduction

1. House

2. Car

3. Market

4. Warehouse

5. Corpocene

Further Viewing

Notes

Bibliography

Index
Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Thema: Lexika
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781503638792
ISBN-10: 1503638790
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bollmer, Grant
Guinness, Katherine
Hersteller: Stanford University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 224 x 149 x 17 mm
Von/Mit: Grant Bollmer (u. a.)
Erscheinungsdatum: 16.04.2024
Gewicht: 0,374 kg
Artikel-ID: 127663732
Über den Autor
Grant Bollmer is Senior Lecturer in Digital Media, and Katherine Guinness is Lecturer in Art History, at the University of Queensland.
Inhaltsverzeichnis
Acknowledgments

Introduction

1. House

2. Car

3. Market

4. Warehouse

5. Corpocene

Further Viewing

Notes

Bibliography

Index
Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Thema: Lexika
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781503638792
ISBN-10: 1503638790
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bollmer, Grant
Guinness, Katherine
Hersteller: Stanford University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 224 x 149 x 17 mm
Von/Mit: Grant Bollmer (u. a.)
Erscheinungsdatum: 16.04.2024
Gewicht: 0,374 kg
Artikel-ID: 127663732
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