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Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
- Consider
- Empathize
- Define
- Research
- Design
- Validate
And features principles as diverse as:
- Design is not neutral
- Make the choice easy
- Some complexity cannot be reduced
- Map the ecosystem
- So you think you can scroll
- Don’t grade your own homework
User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
- Consider
- Empathize
- Define
- Research
- Design
- Validate
And features principles as diverse as:
- Design is not neutral
- Make the choice easy
- Some complexity cannot be reduced
- Map the ecosystem
- So you think you can scroll
- Don’t grade your own homework
User Experience is a field notable for its expansiveness, complexity, and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It’s a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real-world client projects that will teach you how to think, rather than tell you what to do.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Irene has been a guest speaker at numerous conferences, such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island in Sweden, SVA in New York, Elisava in Barcelona, Harbour Space in Barcelona, and the Design Academy in the Netherlands. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore, and Tegucigalpa.
Originally from Amsterdam, Irene holds a Bachelor’s Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently splits her time between Barcelona and Brooklyn, where she heads up her design studio, Anton & Irene, together with her creative partner, Anton Repponen.
Prologue .................................. 6
Empathize
The user comes first. .................................. 10
Work on UX and UI simultaneously. .................................. 12
UI makes or breaks usability. .................................. 14
Always surpass expectations. .................................. 16
Design is not neutral. .................................. 18
Words matter. .................................. 20
Visual metaphors communicate the fastest. .................................. 22
Attractive products are more usable. .................................. 24
People remember the unusual. .................................. 26
First and last items are remembered most. .................................. 28
Less is more. .................................. 30
Less is a bore. .................................. 32
Provide feedback quickly or else. .................................. 34
Friction isn’t always bad. .................................. 36
First impressions matter. .................................. 38
UX design isn’t timeless. .................................. 40
Nothing lasts forever. .................................. 42
Accessibility first. .................................. 44
Allow for differences in digital literacy. .................................. 46
Take extra care of seniors. .................................. 48
Children are not small adults. .................................. 50
Design for learnability. .................................. 52
Don’t just design for novices. .................................. 54
Make the choice easy. .................................. 56
Diverse teams create better solutions. .................................. 58
Context matters more than screen size. .................................. 60
Define
Design for clumsy handling. .................................. 62
Match the real world. .................................. 64
Know when to break with convention. .................................. 66
Persuade, don’t coerce. .................................. 68
Design for passive attention. .................................. 70
Know the purpose. .................................. 72
Interrupt only when necessary. .................................. 74
Make notifications valuable. .................................. 76
Minimize form input. .................................. 78
Little time, little design. .................................. 80
Rules are meant to be broken. .................................. 82
Choose the right client. .................................. 84
Be a good detective. .................................. 86
Gather requirements. .................................. 88
Define the problem statement. .................................. 90
Find shortcuts. .................................. 92
Done is better than perfect. .................................. 94
Underpromise and overdeliver. .................................. 96
Introduce complexity only when necessary. .................................. 98
Some complexity cannot be reduced. .................................. 100
Imagine the user journey. .................................. 102
Create a user flow. .................................. 104
Remove barriers and obstacles. .................................. 106
What isn’t there matters. .................................. 108
Pointing devices inform functionality. .................................. 110
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Rockport Universal |
| Inhalt: |
216 S.
color photos |
| ISBN-13: | 9780760388037 |
| ISBN-10: | 0760388032 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Pereyra, Irene |
| Hersteller: |
Quarto Publishing Group USA Inc
Rockport Universal |
| Verantwortliche Person für die EU: | Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com |
| Maße: | 125 x 124 x 15 mm |
| Von/Mit: | Irene Pereyra |
| Erscheinungsdatum: | 10.10.2024 |
| Gewicht: | 0,238 kg |
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