Wayne, Stephen J: The Road to the White Ho...

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Part One. The Electoral Arena
- Chapter 1. Presidential Selection: A Historical Overview
  - The Creation of the Electoral College
  - The Development of Nominating Systems
    - Congressional Caucuses
    - National Nominating Conventions
    - Popular Primaries and Caucuses
  - The Evolution of the General Election
    - Partisan Electors
    - Congressional Decisions
    - Judicial Determination
    - Other Close Elections
  - The Politics of Electoral College Voting
  - Summary
  - Where on the Web?
  - Exercises
  - Selected Readings
  - Chapter 2. Campaign Finance
    - The Rising Costs of Running for President
    - The Regulation of Campaign Finance
      - The Federal Election Campaign Act
      - The Buckley v. Valeo Decision
      - The Soft Money Loophole and Other Amendments
      - The Bipartisan Campaign Reform Act
      - The Court's Citizens United Decision
    - The Money Explosion
      - Candidate Revenues
      - Federal Funds
      - Campaign Expenditures
    - Money and Electoral Success
    - Summary
    - Where on the Web?
    - Exercises
    - Selected Readings
    - Chapter 3. The Political Environment
      - Turnout
        The Evolution of Voting in American Elections
        Comparative Turnout in Other Countries
        Influences on Turnout
        Turnout and Democracy
        Turnout and Partisanship
      - The Partisan Basis of Politics
        Voting Behavior
        Shifts in Partisanship
      - The Social Basis of Politics
        The New Deal Realignment
        Evolving Political Coalitions: 1950-70
        Electoral Coalitions: The Last Forty Years
      - Summary
      - Where on the Web?
      - Exercises
      - Selected Readings
      - Part Two. The Nomination
        Chapter 4. Party Rules and Their Impact
        Reforming the Nomination Process: Democrats Take the Initiative
        Fixing the Calendar
        Improving Representation
        Empowering the Leadership
        Republican Reforms
        Legality of Party Rules
        The Impact of the Rule Changes
        Turnout
        Representation
        Party Organization and Leadership
        Winners and Losers
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 5. Campaigning for the Nomination
        Basic Strategic Guidelines
        Plan Far Ahead
        Concentrate Efforts in the Early Contests
        Raise and Spend Big Bucks
        Gain Media Attention
        Develop an Organization
        Monitor Public Opinion
        Design and Target a Distinctive Image and Message
        Make Effective Use of Communication Technologies
        Coordinating Strategy with Candidacy Status
        Campaigning as Front-Runner
        Campaigning as a Non-Front-Runner
        Campaigning as a Pulpit Candidate
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 6. The Post-Primary Campaign
        The Noncompetitive Preconvention Phase
        Healing Partisan Discord
        Repositioning and Reprioritizing the Issues
        Repairing Leadership Images
        Gaining the Stature of an Incumbent
        Picking the Vice Presidential Nominee
        Planning for the Convention
        Convention Controversies in Historical Perspective
        Contemporary Conventions: Composition, Content, Communications, and Impact
        Oratory
        Themes
        Platform
        News Media Coverage
        Assessing the Conventions' Impact on the Electorate
        Characteristics of the Nominees
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Part Three. The General Election Campaign
        Chapter 7. Strategy, Tactics, and Operations
        The Evolution of Presidential Campaigns
        From Porch to Train
        From Rally to Radio and Television
        From Art to Science: The Digital Revolution
        Strategic Planning
        Partisanship
        Salient Issues
        Leadership Imagery
        Dealing with Incumbency
        Building a Winning Electoral College Coalition
        Strategic Execution
        Organization
        The Public Dimension
        Field Offices
        Data Analysis
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 8. Media Politics
        The Mass Media and Electoral Politics: An Overview
        Print Media
        Television
        The Internet
        Traditional News Coverage
        Horse Race Journalism
        Newsworthiness: Bad News Is "Good" News
        Story Lines
        Impact
        Presidential Debates
        History
        Preparation
        Impact
        Campaign Advertising
        Format and Tone
        Emotive Content
        Accuracy and Truthfulness
        Digital Communication Controversies
        Foreign Interference
        Use and Abuse of Personal Data
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Part Four. The Election: Its Meaning and Consequences
        Chapter 9. Understanding Presidential Elections
        Predicting Presidential Elections
        Forecasting Models
        Pre-election Polling
        Election-Night Reporting and Analyses of Exit Polls
        Interpreting the Election Results
        Models of Voting Behavior
        Explaining Presidential Election Results: 1952-2016
        Converting Electoral Choice into Public Policy
        The President's Imprecise Mandate
        Campaign Expectations and Presidential Performance
        Transitioning into Office
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 10. Reforming the Electoral System
        Improving the Selection Process
        Party Rules
        Campaign Finance
        Informing the Electorate
        Traditional News Coverage
        Digital Communications
        Democratizing the Road to the White House
        Closing the Participation Divide
        Changing the Way Presidents Are Elected
        Increasing Competitiveness for Congressional Elections
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Appendix. The 2019-2020 Presidential Election Campaign

Part One. The Electoral Arena
- Chapter 1. Presidential Selection: A Historical Overview
  - The Creation of the Electoral College
  - The Development of Nominating Systems
    - Congressional Caucuses
    - National Nominating Conventions
    - Popular Primaries and Caucuses
  - The Evolution of the General Election
    - Partisan Electors
    - Congressional Decisions
    - Judicial Determination
    - Other Close Elections
  - The Politics of Electoral College Voting
  - Summary
  - Where on the Web?
  - Exercises
  - Selected Readings
  - Chapter 2. Campaign Finance
    - The Rising Costs of Running for President
    - The Regulation of Campaign Finance
      - The Federal Election Campaign Act
      - The Buckley v. Valeo Decision
      - The Soft Money Loophole and Other Amendments
      - The Bipartisan Campaign Reform Act
      - The Court's Citizens United Decision
    - The Money Explosion
      - Candidate Revenues
      - Federal Funds
      - Campaign Expenditures
    - Money and Electoral Success
    - Summary
    - Where on the Web?
    - Exercises
    - Selected Readings
    - Chapter 3. The Political Environment
      - Turnout
        The Evolution of Voting in American Elections
        Comparative Turnout in Other Countries
        Influences on Turnout
        Turnout and Democracy
        Turnout and Partisanship
      - The Partisan Basis of Politics
        Voting Behavior
        Shifts in Partisanship
      - The Social Basis of Politics
        The New Deal Realignment
        Evolving Political Coalitions: 1950-70
        Electoral Coalitions: The Last Forty Years
      - Summary
      - Where on the Web?
      - Exercises
      - Selected Readings
      - Part Two. The Nomination
        Chapter 4. Party Rules and Their Impact
        Reforming the Nomination Process: Democrats Take the Initiative
        Fixing the Calendar
        Improving Representation
        Empowering the Leadership
        Republican Reforms
        Legality of Party Rules
        The Impact of the Rule Changes
        Turnout
        Representation
        Party Organization and Leadership
        Winners and Losers
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 5. Campaigning for the Nomination
        Basic Strategic Guidelines
        Plan Far Ahead
        Concentrate Efforts in the Early Contests
        Raise and Spend Big Bucks
        Gain Media Attention
        Develop an Organization
        Monitor Public Opinion
        Design and Target a Distinctive Image and Message
        Make Effective Use of Communication Technologies
        Coordinating Strategy with Candidacy Status
        Campaigning as Front-Runner
        Campaigning as a Non-Front-Runner
        Campaigning as a Pulpit Candidate
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 6. The Post-Primary Campaign
        The Noncompetitive Preconvention Phase
        Healing Partisan Discord
        Repositioning and Reprioritizing the Issues
        Repairing Leadership Images
        Gaining the Stature of an Incumbent
        Picking the Vice Presidential Nominee
        Planning for the Convention
        Convention Controversies in Historical Perspective
        Contemporary Conventions: Composition, Content, Communications, and Impact
        Oratory
        Themes
        Platform
        News Media Coverage
        Assessing the Conventions' Impact on the Electorate
        Characteristics of the Nominees
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Part Three. The General Election Campaign
        Chapter 7. Strategy, Tactics, and Operations
        The Evolution of Presidential Campaigns
        From Porch to Train
        From Rally to Radio and Television
        From Art to Science: The Digital Revolution
        Strategic Planning
        Partisanship
        Salient Issues
        Leadership Imagery
        Dealing with Incumbency
        Building a Winning Electoral College Coalition
        Strategic Execution
        Organization
        The Public Dimension
        Field Offices
        Data Analysis
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 8. Media Politics
        The Mass Media and Electoral Politics: An Overview
        Print Media
        Television
        The Internet
        Traditional News Coverage
        Horse Race Journalism
        Newsworthiness: Bad News Is "Good" News
        Story Lines
        Impact
        Presidential Debates
        History
        Preparation
        Impact
        Campaign Advertising
        Format and Tone
        Emotive Content
        Accuracy and Truthfulness
        Digital Communication Controversies
        Foreign Interference
        Use and Abuse of Personal Data
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Part Four. The Election: Its Meaning and Consequences
        Chapter 9. Understanding Presidential Elections
        Predicting Presidential Elections
        Forecasting Models
        Pre-election Polling
        Election-Night Reporting and Analyses of Exit Polls
        Interpreting the Election Results
        Models of Voting Behavior
        Explaining Presidential Election Results: 1952-2016
        Converting Electoral Choice into Public Policy
        The President's Imprecise Mandate
        Campaign Expectations and Presidential Performance
        Transitioning into Office
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Chapter 10. Reforming the Electoral System
        Improving the Selection Process
        Party Rules
        Campaign Finance
        Informing the Electorate
        Traditional News Coverage
        Digital Communications
        Democratizing the Road to the White House
        Closing the Participation Divide
        Changing the Way Presidents Are Elected
        Increasing Competitiveness for Congressional Elections
        Summary
        Where on the Web?
        Exercises
        Selected Readings
        Appendix. The 2019-2020 Presidential Election Campaign