Zara: An analysis of market-orientated sup...

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

18,95 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:

Beschreibung

Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a companys success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zaräs unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

Details

Erscheinungsjahr:	2012
Fachbereich:	Werbung & Marketing
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	36 S.
ISBN-13:	9783656209140
ISBN-10:	3656209146
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	De La Cruz Iglesias, Carmen
Auflage:	2. Auflage
Hersteller:	GRIN Verlag
Verantwortliche Person für die EU:	GRIN Publishing GmbH, Waltherstr. 23, D-80337 München, info@grin.com
Maße:	210 x 148 x 4 mm
Von/Mit:	Carmen De La Cruz Iglesias
Erscheinungsdatum:	12.06.2012
Gewicht:	0,068 kg