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Aesthetic Clinic Marketing in the Digital Age
From Meta to AI
Taschenbuch von Wendy Lewis
Sprache: Englisch

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Beschreibung
This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.
This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.
Über den Autor

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories

Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane.

She is also the founder of the popular LinkedIn group, 'Global Aesthetics Professionals', which has over 7,000 members at the time of this printing.

Wendy lives in New York City.

Inhaltsverzeichnis

Preface

About The Author

Other publications from Wendy Lewis

Introduction: Evolution of the Aesthetic Market

  1. Modern Aesthetic Patient Experience
  2. Business of Branding & Rebranding
  3. Strategic Primer for Digital Marketing
  4. Optimizing the Marketing Mothership
  5. Content Marketing Pearls for Platforms
  6. Social Media Strategies Revisited
  7. Now Entering the Metaverse
  8. Multimedia Communication in Action
  9. Future Proof Your Practice With AI

Appendix

Glossary of Marketing and AI Terms for Aesthetic Businesses

Index

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeine Lexika
Genre: Importe, Medizin
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367405182
ISBN-10: 0367405180
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lewis, Wendy
Auflage: 2. Auflage
Hersteller: CRC Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 254 x 178 x 8 mm
Von/Mit: Wendy Lewis
Erscheinungsdatum: 16.04.2024
Gewicht: 0,275 kg
Artikel-ID: 127955751
Über den Autor

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories

Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane.

She is also the founder of the popular LinkedIn group, 'Global Aesthetics Professionals', which has over 7,000 members at the time of this printing.

Wendy lives in New York City.

Inhaltsverzeichnis

Preface

About The Author

Other publications from Wendy Lewis

Introduction: Evolution of the Aesthetic Market

  1. Modern Aesthetic Patient Experience
  2. Business of Branding & Rebranding
  3. Strategic Primer for Digital Marketing
  4. Optimizing the Marketing Mothership
  5. Content Marketing Pearls for Platforms
  6. Social Media Strategies Revisited
  7. Now Entering the Metaverse
  8. Multimedia Communication in Action
  9. Future Proof Your Practice With AI

Appendix

Glossary of Marketing and AI Terms for Aesthetic Businesses

Index

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeine Lexika
Genre: Importe, Medizin
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780367405182
ISBN-10: 0367405180
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lewis, Wendy
Auflage: 2. Auflage
Hersteller: CRC Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 254 x 178 x 8 mm
Von/Mit: Wendy Lewis
Erscheinungsdatum: 16.04.2024
Gewicht: 0,275 kg
Artikel-ID: 127955751
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