Francisco Tigre Moura is Professor of Marketing at the IU International University of Applied Sciences, Germany.

Introduction Part I: Principles of AI and Creativity 1. AI Creativity in the Light of Autonomy 2. Creativity as a Socio-Technical Phenomenon 3. Rethinking Creativity Frameworks for Artificial Intelligence 4. Creative Sense-Making: A Cognitive Framework for Modeling Interaction Dynamics in Co-Creative AI 5. Demystifying AI Techniques for Creative Domains: A Beginner's Guide to Empowering Human Creativity Part II: Critical Issues on Artificial Creativity 6. Creating Images with Generative AI: An Imaginative Aid? 7. AI and Art: Non-Human, Still Human, Or All Too Human? 8. AI and Creativity in Marketing: Contrasting the Experience and Perspectives of Practitioners and Academics 9. On the Test Bench: How to Evaluate the Quality of AI Systems? 10. Copyright Aspects of Generative AI in Germany and the EU: An Overview 11. AI Creativity and Human Enhancement: The Identity Link Part III: Industry Specific Discussions 12. Make Some Noise: Digital Art and Artificial Intelligence Striking a Chord 13. Exploring Perceptions and Usage of Generative Artificial Intelligence: An Empirical Study Among Management Students 14. Co-Creation with Artificial Intelligence in Marketing: The Case of the Data Analytics Company Dataiku 15. Artificial Intelligence as A Creative Scientist 16. Recent Advancements and Use Cases on Co-Creation, Procedural Content Generation, And Computational Creativity in Video Games; Conclusion